Norwich · Great Yarmouth · Two decades of practice
Fitness and training strategies for the long term.
Evidence-based coaching with Richard Edrich — Cert Ed, PgC, MSc, PhD candidate, FCIMSPA. Train in a custom fitness and health studio, virtually, or at home.
3
World titles supported
Stick fighting — Los Angeles, Cebu City, London
20+
Years of practice
Exercise referral, personal training and strength & conditioning
PhD
Academic path
Candidate, University of Suffolk — stroke, ABI and sarcopenia
FCIMSPA
Chartered status
Senior Practitioner, Physical and Health Specialist
Who it is for
The same standards, whatever your starting point.
Health conditions
Exercise referral for people managing long-term conditions, recovering from illness, or who are not ready for a busy leisure centre.
Learn more
Everyday fitness
Personal training, assessments and health coaching that start from where you are — and stay realistic.
Learn more
Athletes & martial artists
Periodised strength and conditioning, performance testing, and private or small-group martial arts.
Learn more01 — Philosophy
Everybody should have access to periodisation.
I am committed to improving the health and fitness of both individuals wishing to improve everyday movement, and those that have athletic aspirations. Regardless of technical level or physical ability, all training sessions consider evidence-based practice and the latest scientific developments in exercise and training. I believe everybody should have access to the latest periodisation techniques and training methodologies.
— Richard Edrich
- Long-term development — youth to adult, amateur to professional
- Physical and health assessments to guide lifestyle planning
- Individual health planning
- Realistic goal setting and expectations
- Periodised programmes that develop key physical characteristics
- Sessions that build symmetrical movement, mobility and robustness
- Data collection and analysis that educates and informs progress
- Objective advice and support
02 — Services
Coaching, not a membership.
Personal training
The standard service: consultation, a periodised plan, a weekly session, and individual support.
Find out moreHealth and posture assessments
30–45 minute consultations covering lifestyle factors, body-fat, mass, blood pressure and posture.
Find out morePerformance testing
SAPs, muscular strength and cardiovascular assessments with video analysis and force-platform data.
Find out moreFull assessment + periodised plan
The complete picture, then a training plan built around match play, practice and the dose/response relationship.
Find out moreExercise referral
A blended home and virtual service for people with health conditions or risk factors that respond to exercise.
Find out moreWeekly classes
Strength and Balance in Kessingland, and Muay Thai strength and conditioning in Lowestoft.
Find out more04 — How it works
Clear, measured, and explained.
01
Consultation
A proper conversation about your health, history, goals and what is realistic — not a sales pitch.
02
Assessment
Movement, capacity and health markers that give a start-point and something honest to measure against.
03
Prescription
An individual, periodised programme. Adjusted as you improve. Explained, never mystified.
04
Support
Weekly monitoring, wrap-around contact, and — where useful — a report back to your GP or practitioner.
From clients
“Thanks to Richard's training, I have significantly reduced shoulder pain during everyday activities and now feel more confident in my upper body training. Overall in the last 12 months, I have seen great strength increases.”
“I have returned to my pre-pregnancy weight. I was feeling quite a bit of back pain during and after pregnancy. However this no longer occurs. In addition, my legs are feeling much stronger.”
“I have seen increased speed around the court and now have better mobility and balance when making shots. I have also seen a decrease in knee pain — which has been an issue for a number of years!”
From the Strength and Balance class
“I am feeling much better about myself and have made several new friends. It has helped everyone socially.”
“I now have more confidence in my balance and am less wobbly. I can move much more freely without pain — overall, generally more supple.”
“Richard’s class has made me feel so much better about myself — not only physically, but mentally as well.”
05 — The studio
A custom space to train properly.
Train in a custom fitness and health studio, virtually, or at home. Squat rack, Olympic lifting, punch bag, rings, bikes and more — without the noise of a commercial gym.
See the facility